- Content Management
- Inbound Marketing
- Customer Engagement
- Ranking Signals
Self Storage & Social Media
Engaging with Your Customers
Self Storage has seen a seismic shift in marketing over the past fifteen years. This has been a move from traditional marketing such as Yellow Pages, leaflets, newspaper ads and coupons to the new world of “inbound” marketing.
Who hasn’t been told that if you are in business you need to use social media to promote your business? But this involves a very different approach, not just blasting your service out there, but engaging with your potential customer base and being more conversational.
So how does a self storage company use social media to promote their business? Self storage is not a subject the many people want to discuss or engage with unless they have a storage problem and they are looking for a solution.
Create A Social Media Strategy
Harrington Wyles offers a comprehensive social media strategy that both engages the local customer base as well as directly creating enquiries. HW provides a consistent approach to create content and manage self storage social media profiles. This is often not about self storage, but much more about the community you operate within. It is important to ensure that what is posted will engage, entertain and inform the customer.
Social media is not just to engage with your potential customer base but is also for another audience. The search engines. Google, Bing, Yahoo and others look to your social media profile and engagement and use this in part to decide on how your website is ranked in search results. Therefore, it is essential to have a proactive approach to social media. Firstly, to benefit your customer engagement, but also to help with your website rankings.
HW offers comprehensive social media management for self storage businesses. This includes creating unique content as well as managing regular posts. Some of these will be informative, for example about moving and storage, others about the local area and community. We also use competitions to engage with both potential and existing customers.
Our objective is to engage with your customer base and drive traffic to your website, but also use social media to help with your website rankings and make your phone ring. For more information contact us to discuss how we can help you get engaged.